Functional Management introduces the core functions of a business. It covers financial management, personnel management and career planning, production management, marketing and advertising, digital marketing and business ethics.
Each unit contains curated notes, diagrams, important questions and more.
Concept, nature and scope of financial management, characteristics and objectives of a sound financial plan, steps in a financial plan, and financing, investment, working capital and dividend decisions.
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Concept, duties, scope and importance of personnel management, career planning vs manpower planning, individual career planning, self-awareness, career management, career models and success in career.
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Concept, importance, scope and functions of production management, types of production systems, production planning and control, new product development, product diversification, standardisation, simplification and specialisation.
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Concept, nature and scope of marketing management, marketing environment, marketing information and research, marketing mix, advertising management, media of advertising and sales promotion.
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Digital vs real marketing, digital marketing channels, SEO and SEM, social media and influencer marketing, ethical issues and data privacy, performance metrics and analytics, business ethics and fair trade practices.
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These Functional Management notes for BBA DAVV follow the official syllabus of Devi Ahilya Vishwavidyalaya, Indore, topic by topic. From financial management in Unit 1 to digital marketing and business ethics in Unit 5, every concept is explained in simple language with examples, so you understand the ideas instead of just memorizing them.
Build a strong foundation with our Unit 1 notes covering the concept, nature and scope of financial management, a sound financial plan, and the financing, investment, working capital and dividend decisions.
Understand the duties of a personnel manager, career planning vs manpower planning, individual career planning, career management and career models.
Learn types of production systems, production planning and control, new product development, product diversification, standardisation, simplification and specialisation.
Go through the marketing environment, marketing information and research, the marketing mix, advertising management, media of advertising and sales promotion.
Cover digital marketing channels, SEO and SEM, social media and influencer marketing, data privacy, analytics, business ethics and fair trade practices in an exam-friendly manner.
Every unit includes Functional Management important questions commonly asked in DAVV BBA semester exams, so you can revise efficiently in the final days before your exam without missing high-weightage topics.
Quick answers about Functional Management notes for BBA DAVV students.
The DAVV BBA Functional Management syllabus is divided into 5 units: Financial Management and Finance Decisions, Personnel Management and Career Planning, Production Management, Marketing and Advertising Management, and Digital Marketing and Business Ethics.
Yes, all Functional Management notes for BBA DAVV are completely free to read on CampusNotes directly on the website — no login, signup, or payment required.
There are 5 units in DAVV BBA Functional Management: Financial Management and Finance Decisions, Personnel Management and Career Planning, Production Management, Marketing and Advertising Management, and Digital Marketing and Business Ethics.
Unit 5 covers digital marketing channels, SEO and SEM, social media and influencer marketing, ethical issues and data privacy, performance metrics and analytics, along with business ethics, ethical practices in management and fair trade practices.
Yes, CampusNotes is fully mobile-friendly, so you can study Functional Management notes on any device without downloading anything.